Every engagement follows the same process. No surprises. No scope creep.
Share your ad platform exports, revenue data (Shopify, NetSuite, WooCommerce), email performance from Klaviyo, and any offline data. I audit for tracking gaps and quality issues, then unify everything into a single clean dataset.
Clean unified dataset + data quality report documenting every gap, fix, and assumption.
Regression MMM calibrated to your specific channel mix, promotional calendar, and seasonality patterns. Not a template — trained on your actual revenue history.
Trained model with documented assumptions, variable coefficients, and R² validation.
The model becomes a live interactive tool. Budget sliders, marginal ROAS curves, scenario planning, MER tracking. Built in vanilla JS/HTML — no dependencies.
A dashboard your team actually uses. Same style as the live demo on the home page, trained on your real data. Hosted free on Cloudflare Pages. $0/month.
Full code handoff. Walk through model assumptions, coefficient interpretation, how to rerun with new data. Complete independence — no ongoing vendor relationship required.
Typically quarterly. Available as standalone reruns ($500–$1,500) or included in the Ongoing tier ($3K–$5K/year).
They’re attribution platforms using pixel tracking and template models with monthly subscriptions. McFly Ads builds a custom statistical model on your actual revenue history using regression on aggregate data. No user-level tracking. Privacy-safe. You own the code. No monthly fees. Full comparison →
Up to 14 in a single regression model. Most tools struggle past 6–8 before multicollinearity becomes unmanageable. Regularized regression handles correlated predictors, which is why it works where ordinary regression breaks down.
Minimum 18 months of weekly data. 2–3 years ideal. Consistent spend per channel during this period is important for reliable coefficients.
Expected. That’s Step 1. Data audit and cleanup is included in every engagement. If you can export spend and revenue by week, we can work with it.
Under 2 weeks from kickoff to dashboard handoff. Enterprise firms quote 3–6 months. I have a proven process that gets applied to new data — the methodology doesn’t need to be invented from scratch.
No. The dashboard is built for marketers and founders. Self-explanatory sliders, plain-language labels. If you can use Google Analytics, you can use this.
You have two options: run independently with full code ownership (most clients choose this), or continue with the Ongoing tier that includes quarterly reruns and strategy calls. Either way, you’re never locked in.
MTA tracks individual users and breaks with iOS updates. MMM uses aggregate weekly data — no user-level tracking, privacy-safe, measures everything including offline. Full explainer →