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Book a Free Consult →Meta says it drove the sale. Google says the same. Klaviyo takes credit too. Add it all up and you’d need 10x your actual revenue to make the numbers work. I build custom statistical models that cut through the noise — isolating real channel impact from platforms taking credit for sales they didn’t drive.
Campaign-level MMM. Under 2 weeks. No subscription. You own everything.
Add up your platform ROAS and you’d need 10x overall returns. Meta, Google, and TikTok all take credit for the same conversion. Last-click assigns 100% to whoever touched the customer last — even if six other channels did the work.
Attribution platforms cost $1,500–$18,000/year for template models, black box outputs, and a dashboard you’ll never own. The fundamental measurement problem — separating true incremental lift from noise — remains unsolved.
Klaviyo claims every sale within 5 days. The model tells the truth. Email revenue lags 3 to 14 days. Without modeling that delay, you’re either firing your best channel or crediting it for sales it didn’t drive.
Not a mockup. An actual MMM model running in your browser. Adjust the sliders — watch the math update in real time.
Reallocate $300K Across 5 Channels
See how platforms over-claim revenue — and what the model actually attributes
Regression models trained on your actual revenue history — not platform tracking pixels that break with every iOS update. Aggregate data. Privacy-safe. No cookies.
Google Search, Shopping, Meta, TikTok, Amazon, Microsoft, Pinterest, email, SMS, influencer, organic, direct, affiliate, offline — unified in a single model with marginal ROAS for each.
We model how long each channel’s impact decays after spend stops, and the delay between email send and revenue response. Most tools assume instant impact.
The core offering. Custom regression MMM with campaign-level granularity, diminishing returns curves, email lag modeling, adstock decay, and interactive budget optimization. Calibrated to your business, delivered in under 2 weeks, with full code handoff. Unlike SaaS tools, you own everything and pay nothing after delivery.
Event taxonomy, conversion tracking, cross-platform data unification, and KPI definition.
Real-time KPI dashboards, MER tracking, executive reporting, automated alerts.
ETL pipelines, data warehouse design, cross-platform integrations, quality checks.
Full-funnel paid media across Google, Meta, TikTok, Amazon. ROAS optimization.
Unified Google, Meta, and Microsoft data with ERP via automated ETL pipelines. Model revealed Google Search was past efficient marginal returns while Meta had significant budget headroom. Reallocated spend accordingly, improving blended MER while cutting waste.
Built measurement framework for 7-figure monthly portfolio across Amazon, Google, Meta, and TikTok. Found Amazon Ads cannibalizing organic at net incrementality far below platform claims. TikTok upper-funnel lift appeared in branded search 7–10 days later — invisible to last-click.
No vendor lock-in. No annual contracts. Full code handoff on every engagement.
| Triple Whale | Northbeam | McFly Ads | |
|---|---|---|---|
| Year 1 cost | $2,400–$6,000 | $18,000+ | $5,000–$15,000 one-time |
| Year 2 cost | $2,400–$6,000 | $18,000+ | $0 or $3K–$5K reruns |
| 3-year total | $7,200–$18,000 | $54,000+ | $5,000–$25,000 |
| You own the code | No | No | Yes |
| Custom to your data | Template | Template | Built for you |
| MMM with diminishing returns per campaign | No | Channel-level | Campaign-level |
| Email lag modeling | No | No | Yes |
| Vendor lock-in | Yes (subscription) | Yes (subscription) | None |
Drop your info. I’ll reply within 24 hours with initial thoughts.
