Typical order · returning dollars · spend optional

Deeper Shopify numbers Analytics does not show.

Typical order is the median, not Shopify’s AOV. Returning dollars, not the returning-customer rate. Spend is optional. No pixel. No ad-network login.

$39/store/mo after 7-day trial

Snowdevil Sep 1–16, 2026
SAMPLE As-of Sep 16

Shopify Overview can compare this range to last year. Mcfly keeps this month, this quarter, and this year on one board — last year on the card.

SAMPLE · not a live client · click a card · Total ROAS lives on Spend · empty = —

No pixelNo ad-network login

90 daysOrder history on trial

$39/store/moAfter 7-day trial · uninstall stops the charge

Shopify App Storemcfly-analytics-public

How it works

Overview → Orders → Customers.

This month, quarter, and year vs last year. Typical order and weekends. Returning dollars and LTV chips. Spend is optional — last tab, not the greeting.

On a 2026 analytics roundup

Pixel suite, P&L app, or Shopify-order desk.

Shopify Analytics already does this period’s sales, mean AOV, and returning-customer rate. Mcfly is the install when you want the median ticket, returning dollars, and last year next to this month — from orders you already have, at $0 spend.

Pixel / MTA / AI agent

Triple Whale and Polar. First-party pixels, ad-network logins, from hundreds a month. Polar’s App Store list price starts at $750/mo and moves with GMV. Mcfly does not ship a pixel.

Net profit / COGS / P&L

Lifetimely, TrueProfit. They need your costs. Lifetimely lists $149/mo at 3,000 orders. Mcfly does not ingest COGS and does not paint net profit.

Shopify numbers Analytics Overview skips

Median ticket, not AOV. Returning dollars, not the returning-customer rate. Days-to-second. LTV 30/90/365 from orders you already have. Spend optional, last. One flat store fee. $39 stays $39 at $5M.

Listing “from” prices, not a private quote: apps.shopify.com/polar-analytics · apps.shopify.com/triplewhale-1 (Foundation $219+) · apps.shopify.com/lifetimely-lifetime-value-and-profit-analytics. We do not invent Polar $1,020. Mcfly reviews: 0.

Overview · Orders · Customers @ $0 spend

Overview, then Orders, then Customers — at $0 spend.

YoY year board on Overview. Typical order and weekends on Orders. Returning dollars, LTV 30/90/365, days-to-second on Customers — from orders you already have.

Orders

110

Weekend mix

23%

Days to second

21

90-day LTV

$890

SAMPLE Snowdevil

Paste this to Slack.

SAMPLE Snowdevil · not a live client · Mcfly never posts to Slack — you copy. One briefing for the books, the agency, or a partner — not a Slack bot.

SAMPLE Snowdevil · This month $68,457 vs last year $69,891 (-$1,434 · -2%). Typical order is $631 — the middle order, not Shopify's average. Returning buyers carry 66% of sales ($45,409) — dollars, not headcount. Weekend mix is 23% of this window (SAMPLE). New-buyer 90-day worth $890 — observed orders, not an estimate. Typical wait to a second order is 21 days — median first→second gap.

Optional · Spend last

Total ROAS = Shopify Total Sales ÷ the spend you typed.

Same window. Empty is —. Not platform ROAS. Not a pixel.

Decide

Goals next to the calendar.

Monthly sales plan from Shopify orders. Spend is optional — last chapter, not the greeting.

This month sales

$68,457

Snowdevil SAMPLE · vs last year $69,891

Optional Total ROAS

3.60×

$68,457 ÷ $19,023

Break-even

2.50×

SAMPLE window · type margin in Settings

Before you install

No pixel. No ad login. SAMPLE is not a client.

Do you put a pixel on my storefront?

No. No Mcfly pixel, no Meta/Google/TikTok login, no path credit, no “true ROAS.” Total ROAS is Shopify Total Sales ÷ spend you type. Empty spend paints —. Full FAQ.

What does this show that Shopify Analytics Overview does not?

Typical order (median, not AOV). Returning dollars, not the returning-customer rate. Weekend mix as a % of this window. Days-to-second. LTV 30/90/365 from orders you already have. Overview can already compare one range to last year — Mcfly keeps month, quarter, and year on one board.

Is this Triple Whale, Polar, or Lifetimely?

No. Those are pixel, warehouse, or P&L products. Mcfly is one Shopify desk. Overview · Orders · Customers work at $0 spend. Spend is last and optional. $39 stays $39 at $5M / not a GMV tax.

Can finance or an agency see this without a staff seat?

You copy or Save PNG. Mcfly never posts to Slack, never sends mail, and does not write to a project board. Shopify itself is all-or-nothing Admin.

Are these numbers a real store?

No. Snowdevil is SAMPLE, not a live client. Install reads your shop. The public desk is /demo.

One plan

$39/store/mo.

Install

after 7-day trial · uninstall stops the charge

One plan. Not a cut of GMV. Trial is 90 days of order history. Paid is up to 24 months.

$39 stays $39 at $5M. Not a GMV tax. Not a per-order surcharge.

See pricing