Mcfly Analytics
Shopify records the orders. Ad platforms and inboxes claim them. Mcfly does not.
Sales are Shopify’s. Spend is what you type or paste. Total ROAS is the first divided only by the second. Empty spend is an em dash.
- Shopify sales
- $412,400
- Spend entered
- $98,500
- Total ROAS
- 4.19×
The ratio uses only the spend entered. An empty cell is an em dash, not zero.
Two totals
The reconciliation. Not a second copy of the free sales report.
- Shopify sales-report total
- $468,200
- Net sales
- $412,400
- Gap
- $55,800
Timing, tax, discounts, channels, company or draft orders.
Two paths
No spend file: the orders stay, and the ratio stays an em dash. A CSV or Ads Manager export uses these steps.
- Type a channel, an amount, and a date — or paste a CSV. An Ads Manager CSV also works.
- Columns are date, channel, amount.
- Use the same date window as the orders you are reading.
- Total ROAS is Shopify sales divided only by the spend you entered.
- An empty cell is an em dash, not zero.
- Partial spend covers only what was entered.
- Adding spend does not change the orders.
SAMPLE
$412,400 sales ÷ $98,500 spend
4.19×
Jul 1–27, 2026. Illustrative, not your store.
One plan
$39 / store / month
After a 7-day trial. Trial and paid share the same desk and up to 24 months of orders. Uninstall stops the next cycle. A period already paid may run to its end.
- The two totals are there before any spend is entered.
- Customer LTV is not available with Live data yet. This is not a paid upgrade.
- No ads. No pixels, path credit, or multi-touch attribution.