Why does LTV show —?

When the order book is too thin for that window, Mcfly shows — instead of inventing $0 or a fake cohort curve.

Do I need ad spend for LTV?

No. LTV is on the Shopify five and works at $0 spend.

Mcfly Analytics

LTV that blanks when the book is thin.

30-, 90-, and 365-day LTV from Shopify orders. Thin windows show — instead of a fake zero. Works at $0 spend. No pixels.

Install Try the demo

Honesty

Three windows. No theater.

A new Live install only has about 60 days of orders — so 365-day LTV may honestly show —. Mcfly prefers a blank over a confident lie. SAMPLE on /demo is Snowdevil example data, not a live client.

30 · 90 · 365 Same desk language as Overview and Goals — not a separate attribution suite.

Thin book = — Empty or under-powered windows stay blank. Same honesty as empty Total ROAS.

$0 spend LTV is part of the Shopify five. Add spend later for sales ÷ spend.

FAQ

Quick answers

Why —? Not enough orders in that window yet. About 60 days on a new Live install.

Need spend? No. LTV works before Spend Upload.

Install Product